Sr. Marketing Analyst

The Sr. Marketing Analyst will perform functions to identify, define, provide, and communicate performance, challenges, and opportunities across the business to build value, reduce risk, and achieve business goals. The Sr. Marketing Analyst will possess technology know-how, have a strong analytical mindset, and be a forward-thinker.

Principal Duties and Responsibilities (Essential Functions) for the Sr. Marketing Analyst 

• Deliver insights and recommendations, creating engaging data visualizations and building analytics capabilities to support business needs, identifying consumer friction points, opportunities, optimizations, and industry trends
• Collaborate with all areas of the business, including marketing, UX, call center, retail stores and others, to determine business intelligence requirements and priorities to support business objectives
• Generate metrics, dashboards, routine reports, automated reporting tools, ad-hoc reports, and any form of business analytics required to support strategy development and effective business decision making
• Capitalize on knowledge of the business, its operations, and the markets in which it functions to create efficient tools and systems to collect, synthesize and analyze information from data repositories and generate reports that meet immediate and ongoing needs of the organization
• Provide daily, weekly, and monthly marketing performance reports with insights and next steps
• Data mine, build and develop complex reporting from various source systems and perform analytics to support and propose direction on strategic business decisions
• Experience developing general reporting, KPIs, metrics, and attributes with insights and recommendations
• Proven ability to create strategies with a clear line of site to organizational goals and align functional area work with strategic goals of the organization
• Partner with other areas of the business to drive adoption of reporting standards and definitions

Job Requirements 

• 7+ years of experience in a business intelligence or Marketing analytics role
• 5+ years of experience successfully delivering analytic solutions
• 2+ years of experience writing SQL queries and scripts
• Proven experience building compelling and engaging visualizations, creating reports and dashboards, and presenting in a clear way to all levels of the business
• Skilled communicator in both written and oral presentation of information
• Collaborative and exceptional problem solving and critical thinking skills
• Understanding of all things marketing; digital and traditional channels, tracking, metrics, integration, etc.

Technology Skills

• SQL
• BI tool, such as Domo
• Google Analytics
• Google Tag Manager
• Frontend coding preferred
• Experience using A/B testing software