Marketing Automation Manager in Cleveland, TN at Check Into Cash

Date Posted: 10/21/2019

Job Snapshot

Job Description



Overview

Check Into Cash aspires to be an organization that reflects our greatest asset\u2026 Our people! We believe that hiring the best talent leads to the creation of our greatest products and services.

Are you driven by data and technology? Are you continuously looking to solve new challenges? Then Check Into Cash wants you! It is our mission to exceed customer expectations, challenge our employees, and to be good corporate citizens.

Come join an industry leader to help you truly unleash your potential!

Position Summary:

Check Into Cash is looking for a Marketing Automation Manager to join our team. We are interested in hiring a strong individual who is also a self-motivated solution provider who can think strategically and tactically. The Manager will drive strategy, execution, and analysis of automation programs. In addition, the individual will focus on long-term planning and continual testing.



Responsibilities

Essential Functions:

  • Manage the planning, building, development, and execution of email automation, sms, and survey programs for retail and online
  • Oversee email communication program in support of cross-departmental initiatives
  • Develop and optimize triggered email programs and define business logic behind customization, campaign priorities, flows, frequency, and cadence
  • Create a robust testing calendar, communicating results and insights for next steps
  • Collaborate with UX to increase knowledge of customer flow and loyalty framework
  • Manage external vendor solutions and relationships to execute and monitor email marketing campaigns and resulting site traffic and visitor behavior
  • Analyze and continually drive email technology integrations and advancements using available platforms to deliver leading-edge personalization and revenue optimization
  • Manage the monthly budget, forecast, and goals
  • Provide leadership, strategic direction, and digital expertise to the Email Marketing team
  • Develop, maintain, and provide performance reports that track the efficiency and effectiveness of email campaigns
  • Create and implement short and long-term goals
  • Collaborate with other teams to ensure a cohesive marketing message across all channels
  • Responsible for all facets of reporting, measuring, and segmenting-related traffic
  • Ensuring all regulations are implemented and followed
  • Perform administrative and clerical duties as needed


Qualifications

Skills Required:

  • Extensive knowledge in Email / Automation Marketing and developing, driving, and analyzing automaton programs to improve performance and retention
  • Understanding automation technology, CAN-SPAM compliance, and best practices
  • Ability to analyze data and develop actionable insights
  • Possess a hunger for solutions and results and have a high degree of curiosity to drive improved and continuous improvement
  • Strong Excel skills
  • Strong understanding of optimization techniques involving A-B and multi-variant testing
  • Ability to comprehend financial modeling and category segmentation to highlight and communicate actionable opportunities is essential
  • Strong leadership skills and the uncanny ability to apply forward thinking to the way automation marketing is defined and executed
  • Meticulous attention to detail, while handling multiple responsibilities
  • Excellent verbal and written communication
  • Possess strong business ethics; be reliable and dependable

Experience Required:

  • A minimum of 3-5 year’s experience directly managing and leading automation campaigns
  • Proven track record in managing and optimizing a budget to hit goals
  • Ability to think strategically, analytically, and work independently
  • Energetic and collaborative team player
  • Ability to succeed in a fast-paced environment
  • Previous success executing email marketing campaigns

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